Niche Media Founder Jason Binn & Gilt Launch Magazine For The Uber-Wealthy | ADWeek

#fashion #magazine #ads # gilt #jasonbinn #luxury #adweek 

According to Emma Bazilian Populism may be the theme of the current presidential election, but luxury advertisers are still salivating over a certain segment—let’s call them the 1 percent—of American consumers. To help top-tier brands hone in on their prey, Niche Media founder Jason Binn, flash sale site Gilt Groupe, and James Cohen of Hudson News and duty-free titan Dufry have teamed up to launch Du Jour, a new digital and print publication for the richest of the rich. Read More >